ÅL
Project Type
Brand Storytelling & Visual Identity
Introduction
ÅL is an AI assistant embodied by a silent, helmeted character. I wrote his story, then built the identity from it: a wordmark crowned by the helmet, one colour per product and a misty, grainy imagery.
Scope
Brand Storytelling
Visual Identity
AI Imagery
“We didn’t just need an app. ÅL is a real mascot, even physically: we had the suit built by the only maker in Europe who does this. We asked Matthias to give him a story, and an image as ambitious as the project.”
Miguel Donoso
Founder, ÅL
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